Advertising on Twitter just keeps better and better. At least that’s what the social giant would prefer us to believe. The effectiveness of the advertising solutions on any given platform is subjective, but with the improvements that have been made this year alone, it’s hard not to shoot a positive nod to the masters of the Twitterverse.
Twitter recently announced an all new round of partners for its Ads API. The addition of Voxsup, SocialCode, Kenshoo Social, Optimal Social, SocialFlow, and Unified Social brings its total number of partners to 11. In February, Twitter announced the first round of partners, which included Adobe, HootSuite, Salesforce, SHIFT, and TBG Digital. While both sets of companies serve the same purpose of helping improve the ad experience by making campaigns easier to create and manage, they take a different approach to achieving those goals.
Twitter Ads Get More Social
Twitter’s first round of ad API partners were big on digital advertising. TBG Digital for example, used its expertise to allow brands to buy ad units based around live events and television programs. The
