Zeroing in On Your Target Audience
By far, one of the best things about Facebook ads is that you can laser-target who you want to view your ads based on criteria such as age, sex, interests and location. For example, if you run a local nail salon, you can opt to target your ads to women in your area who are interested in fashion, beauty, nail art or salons.
Experience Viral Marketing at it’s Best
Whenever someone ‘likes’ your Facebook ad or business page, it appears on their wall for all of their friends and followers to see. This ‘snowball effect’ is the ultimate in viral marketing as all of that person’s friends will see your page in their news feed and will